Welcome To A New
Kind of Consultancy
Tussock Lane helps drinks
businesses navigate and
thrive in their landscape.
We focus on real
relationships and a
deep understanding
of the terrain.
About Us
Tussock Lane is an advisory for the drinks industry, focusing on New Zealand and East Coast Australia businesses. We believe in the purpose and cause of the drinks businesses we work with.
We focus on developing deep relationships first - understanding the team, their challenges and their aspirations. Because of this partnership approach, we offer deeper insights and tailored advice to business owners and leaders, supporting them to achieve their vision.
We work directly with founders, owners and business leaders to realise their vision, chart the course and thrive on their terms.
We call it business wayfinding.
Our Founder
& Director
Based in Wānaka, NZ, Rich Crowe has over two decades of experience in the drinks industry across NZ, Australia, and the UK. He has worked in beer, wine, spirits, RTD‘s and non-alcoholic products in a wide range of leadership roles across supply chain, manufacturing and business leadership. Rich is passionate about seeing people, products, facilities, and farms thrive toward a healthy and vibrant drinks industry.
